UPDATE: According to KUSA at 7:35 pm on May 8, 2015, the restaurant owners accused of racism for observing “White Appreciation Day” have seen their eatery “evacuated Friday due to a bomb threat. The Hispanic owner of Rubbin’ Buttz BBQ, Edgar Antillion, says they received numerous threats Friday.”
A first-generation American restauranteur in the Rocky Mountain State may have initiated his “White Appreciation Day” promotion with the best of intentions, yet it appears the son of Mexican immigrants is under fire for promoting what some consider overt racism. As reported on May 8, 2015 by KUSA of Denver, Colo., and also WNDU of South Bend, Ind., the owners of Rubbin’ Buttz BBQ plan on offering a 10 percent discount on June 11 to all members of the Caucasian persuasion.
Co-owner of a chow hall that offers an All-American menu mix of Southern BBQ, Soul Food, a “Hillbilly Philly” and authentic Comida Mexicana, Edgar Antillon readily admits that as an American of Latino heritage, he’s been the victim of racism in the past. But rather than dwelling on what was, he focuses on what is. Never meaning to demean any race or ethnicity, Antillon chose June 11 to honor his white patrons with “White Appreciation Day”.
Nestled on the flat lands east of the Rocky Mountains, Antillon and his business partner Miguel Jimenez recently purchased Rubbin’ Butz in the small town of Milliken. With White Appreciation Day not withstanding, the BBQ joint has overall been given favorable reviews such as those submitted by foodies on-line at the eatery review site UrbanSpoon.com.
One such satisfied customer identified herself as Latisha noted back in 2014 that “Great atmosphere and service. The food is awesome. Burnt Ends Quesadilla is my favorite.” However, “Tom from Northern Colorado” assumedly never tasted the fare, but instead chose to launch an ad hominem attack against Antillon, “Clearly the notion of a racist, whether Mexican or not.”